{"id":1499,"date":"2024-03-22T19:16:22","date_gmt":"2024-03-22T11:16:22","guid":{"rendered":"https:\/\/www.elitecommunicationpr.com\/?p=1499"},"modified":"2024-03-22T19:16:22","modified_gmt":"2024-03-22T11:16:22","slug":"fruit-people-head-out-on-an-underwear-road-trip","status":"publish","type":"post","link":"https:\/\/www.elitecommunicationpr.com\/zh\/fruit-people-head-out-on-an-underwear-road-trip\/","title":{"rendered":"Fruit People Head Out On An Underwear Road Trip"},"content":{"rendered":"<p>While an earnest apple and a snarky bunch of purple grapes may not be on every marketer\u2019s dream team, Fruit of the Loom is re-enlisting the Fruit People for its latest launch.<\/p>\n<p>It\u2019s all part of an integrated campaign for the brand\u2019s new underwear line, \u201cThe Getaway Collection,\u201d aimed at the under-35 crowd who might be looking for fresh skivvies to toss in their vacation suitcase.<\/p>\n<p>The new product collection \u201cis intended to lean into the increased appeal in travel, both big and small. The versatility of this product is that it can conquer any getaway,\u201d says Bryse Yonts, director of brand communications.<\/p>\n<p>The campaign, created by GSD&amp;M, takes two different approaches. First, those Fruit People took a road trip from the company\u2019s Bowling Green, Kentucky headquarters to South Padre Island in Texas,\u00a0<a href=\"https:\/\/www.tiktok.com\/@fruitoftheloom\/video\/7347705612148444462?lang=en\">filming<\/a>\u00a0as they went.<\/p>","protected":false},"excerpt":{"rendered":"<p>While an earnest apple and a snarky bunch of purple grapes may not be on every marketer\u2019s dream team, Fruit of the Loom is re-enlisting the Fruit People for its latest launch. It\u2019s all part of an integrated campaign for the brand\u2019s new underwear line, \u201cThe Getaway Collection,\u201d aimed at the under-35 crowd who might [&hellip;]<\/p>","protected":false},"author":1,"featured_media":1500,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/www.elitecommunicationpr.com\/zh\/wp-json\/wp\/v2\/posts\/1499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elitecommunicationpr.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elitecommunicationpr.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elitecommunicationpr.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elitecommunicationpr.com\/zh\/wp-json\/wp\/v2\/comments?post=1499"}],"version-history":[{"count":1,"href":"https:\/\/www.elitecommunicationpr.com\/zh\/wp-json\/wp\/v2\/posts\/1499\/revisions"}],"predecessor-version":[{"id":1501,"href":"https:\/\/www.elitecommunicationpr.com\/zh\/wp-json\/wp\/v2\/posts\/1499\/revisions\/1501"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.elitecommunicationpr.com\/zh\/wp-json\/wp\/v2\/media\/1500"}],"wp:attachment":[{"href":"https:\/\/www.elitecommunicationpr.com\/zh\/wp-json\/wp\/v2\/media?parent=1499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elitecommunicationpr.com\/zh\/wp-json\/wp\/v2\/categories?post=1499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elitecommunicationpr.com\/zh\/wp-json\/wp\/v2\/tags?post=1499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}