Few venues may seem more IRL than a gas station pump, but soon you’ll be able to catch up with — if not actually enter — the metaverse while filling up your car, thanks to a partnership being announced today…
While an earnest apple and a snarky bunch of purple grapes may not be on every marketer’s dream team, Fruit of the Loom is re-enlisting the Fruit People for its latest launch. It’s all part of an integrated campaign for…
WPP-backed The&Partnership is has formally merged with media planning and buying agency mSix&Partners to become “T&Pm,” an integrated full-service agency emphasizing “AI at its heart.” “Looking back, I’m not sure whose idea it was for our industry to separate creative…
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